LeightonD, Photographer

LeightonD's Photographic life.

I love this post because of the great business sense it has. To often we do things to our business that kills it. We try to fix what is not broke. This is a great read!

The BrandBuilder Blog

Here’s the question that most companies still don’t ask themselves at the start of a project: what problem am I trying to solve?

Start with that, and you’re 80% of the way there. Blow it off, and you can be sure that you and your organization will waste a shit-ton of time and resources on something that won’t yield any concrete results.

For instance: discussions at planning & management meetings increasingly point towards three “projects” that seem increasingly inevitable – Your CMO wants to revamp the logo. Your CEO wants to get into social media. Your SVP Digital wants to redo the website.

Now what? Well, now begins the process of getting the projects approved. What questions will be asked? Well…

Why are we doing this?

How much will it cost?

Who will be in charge?

Who will do the work?

And that’s about it. That’s as far as it…

View original post 1,672 more words


About Leighton DaCosta, Photographer

International Wedding, Portrait, and Fashion photographer based in Miramar, Florida. Also a Pilot and a LEAN technician.

One comment on “

  1. lucajove
    August 22, 2012

    Se eu pudesse deixar algum presente à você, deixaria aceso o sentimento de amar a vida dos seres humanos. A consciência de aprender tudo o que foi ensinado pelo tempo a fora. Lembraria os erros que foram cometidos para que não mais se repetissem. A capacidade de escolher novos rumos. Deixaria para você, se pudesse, o respeito aquilo que é indispensável. Além do pão, o trabalho. Além do trabalho, a ação. E, quando tudo mais faltasse, um segredo: o de buscar no interior de si mesmo a resposta e a força para encontrar a saída.A saída está no nosso pensamento sempre com amor,positivo e caridoso.Obrigado!!!
    Mahatma Gandhi

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This entry was posted on August 21, 2012 by in Uncategorized.
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